CV

Ph.D. (Candidate)

University of Kansas

Marketing (Consumer Behavior Track)

B.S.

University of Warwick, Warwick Business School

Accounting & Finance (with Honours)

M.S.

The University of Texas at Dallas

Marketing

Graduate Teaching Assistant / Graduate Research Assistant

University of Kansas

Teaching and research support across marketing courses and projects.

• Taught MKTG 443: Digital Marketing & Social Media to a class of ~30 students.
• Assisted faculty with four separate research projects.

Teaching Assistant

University of Texas at Dallas

Supported instruction and course operations.

• Replaced paper peer-review process with Qualtrics XM surveys to streamline assignments.

Summer Intern

Kraft Heinz UK

Built reporting tools and sales team support resources.

• Designed an interactive Excel dashboard visualizing 600 rows of weekly data.
• Improved field sales efficiency by implementing five new KPIs via the dashboard.
• Created loyalty-scheme templates to help attract new customers and retain ~30% more existing customers.

Brand Activism and Impact on Consumer Behavior

Conceptual review of brand activism literature in marketing and adjacent fields; comprehensive exam project.

• Advisor: Jessica Yexin Li
• Synthesized recent literature and adjacent research streams.

Forecasting Donations

Research on increasing the likelihood of sharing charity requests.

• Presented at the Association for Consumer Research (ACR) conference in Oct 2023.

Consumers’ Mispredictions of CSR Support

Experimental analysis of mispredictions of others’ support for CSR initiatives and implications for group-based purchasing decisions.

Runner-up

I-COM Data Science Hackathon

Runner-up

Hult Prize (University of Warwick)