CV

Slava Deniskin resume and CV.

Basics

Name Viacheslav Deniskin
Label PhD Candidate in Marketing (Consumer Behavior)
Email Viacheslav.Deniskin@ku.edu
Phone (620) 491-2194
Url https://www.vdeniskin.com
Summary PhD candidate in Marketing at the University of Kansas. Mixed-methods consumer researcher specializing in experiment design, R-based analysis, and clear data visualization. I build clean, reproducible pipelines and presentations that turn noisy data into practical insights. Proven communicator and teacher with strong course ratings and experience translating quantitative findings for stakeholders with varying levels of technical expertise.

Work

  • 2021.11 - Present
    Graduate Research & Teaching Assistant
    University of Kansas
    Graduate assistant in the Marketing area focusing on quantitative consumer research and undergraduate instruction in digital marketing.
    • Designed and analyzed 20+ experiments (N = 100–800 per study) in Qualtrics and R to quantify how messaging and brand positioning shape user attitudes, choice, and purchase behaviors.
    • Built reproducible R pipelines for data cleaning and statistical modeling to extract insights on behavioral patterns and estimate effect sizes.
    • Conducted a large-scale study of over 170 academic articles and used topic modeling to identify key insights into discrepancies between brand activism and corporate social responsibility.
    • Re-designed the syllabus and taught an undergraduate course on Digital Marketing for two semesters, focusing on A/B testing implementation and conversion optimization; achieved average student ratings of 4.2/5 and 4.6/5.
    • Guest-lectured on Influencer Marketing and Integrated Marketing Communications for over 100 students.
  • 2018.06 - 2018.08
    Summer Intern
    Kraft Heinz UK
    Summer internship in London supporting sales analytics and customer loyalty initiatives.
    • Designed and developed an interactive dashboard in Excel to visualize 600 rows of weekly data.
    • Improved efficiency of the field sales team by implementing 5 new KPIs through the dashboard.
    • Created reusable templates of loyalty schemes for the department to help attract more new customers and retain at least 30% more of the existing ones.

Education

Awards

Skills

Research
Quantitative methods
Experiment design
Unstructured data analysis
Programming Languages
R
Python
SPSS Syntax
Software
Microsoft Excel
Tableau
Qualtrics XM

Languages

English
Fluent
Russian
Fluent

Projects

  • 2023.10 - 2023.10
    More Likely to Say Yes than to Ask
    • Hypothetico-deductive paper that demonstrates why and how people are more likely to accept an invitation to an event than to ask their friends to attend the same event.
  • 2022.10 - Present
    Brand Activism vs. CSR
    • Conceptual review of brand activism and corporate social responsibility that outlines how each strategy can help businesses achieve their profit-maximization or value-driven objectives.