CV

Slava Deniskin resume and CV.

Basics

Name Viacheslav Deniskin
Label PhD in Marketing | Consumer Behavior Researcher
Email Viacheslav.Deniskin@ku.edu
Phone (620) 491-2194
Url https://www.vdeniskin.com
Summary PhD in Marketing from the University of Kansas School of Business, specializing in consumer behavior. Mixed-methods researcher with expertise in experiment design, R-based analysis, statistical modeling, unstructured data analysis, and clear data visualization. I build clean, reproducible pipelines and presentations that turn noisy behavioral data into practical insights for academic and business audiences. Experienced educator and communicator with strong course ratings and a record of translating quantitative findings for stakeholders with varying levels of technical expertise.

Work

  • 2021.11 - 2026.05
    Graduate Research & Teaching Assistant
    University of Kansas
    Graduate assistant in the Marketing area focusing on quantitative consumer research, brand activism, corporate social responsibility, and undergraduate instruction in digital marketing.
    • Designed and analyzed 20+ experiments (N = 100-800 per study) in Qualtrics and R to quantify how messaging and brand positioning shape user attitudes, choice, and purchase behaviors.
    • Built reproducible R pipelines for data cleaning and statistical modeling to extract insights on behavioral patterns and estimate effect sizes.
    • Conducted a large-scale study of over 170 academic articles and used topic modeling to identify key insights into discrepancies between brand activism and corporate social responsibility.
    • Re-designed the syllabus and taught an undergraduate course on Digital Marketing for two semesters, focusing on A/B testing implementation and conversion optimization; achieved average student ratings of 4.2/5 and 4.6/5.
    • Guest-lectured on Influencer Marketing and Integrated Marketing Communications for over 100 students.
  • 2020.08 - 2021.05
    Teaching Assistant
    The University of Texas at Dallas
    Teaching assistant at the Naveen Jindal School of Management while completing the M.S. in Marketing.
    • Supported marketing coursework through student-facing instruction, grading, and course operations.
    • Strengthened classroom communication and analytics translation skills for diverse student audiences.
  • 2018.06 - 2018.08
    Summer Intern
    Kraft Heinz UK
    Summer internship in London supporting sales analytics and customer loyalty initiatives.
    • Designed and developed an interactive dashboard in Excel to visualize 600 rows of weekly data.
    • Improved efficiency of the field sales team by implementing 5 new KPIs through the dashboard.
    • Created reusable templates of loyalty schemes for the department to help attract more new customers and retain at least 30% more of the existing ones.
  • 2017.04 - 2017.05
    Intern
    John Deere
    Early-career internship experience in Moscow, Russia.
    • Built practical exposure to business operations, stakeholder communication, and structured analysis in a global organization.

Education

  • 2021.08 - 2026.05
    Ph.D.
    University of Kansas
    Marketing, Consumer Behavior Track
    • Dissertation: Two Essays on Brand Activism versus Corporate Social Responsibility
  • B.S. (with Honours), Second Class: Upper Division
    University of Warwick: Warwick Business School
    Accounting & Finance
  •
    M.S.
    The University of Texas at Dallas
    Marketing

Awards

Skills

Research
Quantitative methods
Experiment design
Unstructured data analysis
Topic modeling
Survey design
Programming Languages
R
Python
SPSS Syntax
Analytics & Visualization
Microsoft Excel
Tableau
Qualtrics XM
Data visualization
Reproducible analysis

Languages

English
Native or bilingual proficiency
Russian
Native or bilingual proficiency
German
Elementary proficiency

Projects

  • 2023.10 - 2023.10
    More Likely to Say Yes than to Ask
    • Hypothetico-deductive paper that demonstrates why and how people are more likely to accept an invitation to an event than to ask their friends to attend the same event.
  • 2022.10 - 2026.05
    Brand Activism vs. CSR
    • Examines how brand activism and corporate social responsibility shape consumer responses to sociopolitical messaging and value-driven positioning.
  • 2017.10 - 2017.11
    Hult Prize at Warwick 2017
    • Researched electronic waste in developing countries, developed a recycling-plant intervention, built a project plan, and presented the proposal to judges.
    • Commended for the team's idea and proposed solution.